“Wealth is often described as ‘having money,’ but in its true essence, wealth is not just about accumulating assets and enjoying a certain lifestyle,” says R360 Managing Partner Michael Cole in his article for Family Business Magazine. “It is about the opportunity and responsibility to manage the impact it will have on the things that matter most to the wealth owner and their family….The concept of intentionality is crucial in the journey of true wealth stewardship, elevating it from mere wealth management into something more significant and, frankly, more rewarding.”

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About the Author

Michael Cole has helped thousands of families integrate the management of their wealth with its impact, blending strategic and tactical planning that preserves both financial resources and family harmony, resulting in multi-generational success.

At just 35 years old, Michael was named President of Merrill Lynch Trust. He then created the ultra-high-net-worth platform Abbot Downing at Wells Fargo and the multi-family office Ascent Private Capital Management at U.S. Bank. Most recently, he was CEO at Cresset, a wealth management firm where he built client assets from $2 billion to $10 billion in less than two years.

In each endeavor, Michael pushed the industry in new directions better aligned with his clients' changing needs and desires. His experience inspired him to write the bestselling and critically acclaimed book, More Than Money, A Guide to Sustaining Wealth and Preserving the Family.

R360 is the logical progression in Michael’s work and the ideal opportunity to marry his professional philosophy and personal aspirations: helping people with significant resources do great things so that they and he can better the world today and for generations to come.