Learning Hub

Explore the below tabs:

1. General Onboarding (5 mins)

2. " Brand Obituary"

To help us get at the heart of our brand identity, we have created a brand obituary. For this practice, we looked at the brand and asked: “If the brand died, who would grieve? Who would be at its bedside?” Now, as you read this, what we really want you to focus on is what is and isn’t included. What is included is the key to our brand strategy, what truly matters.

View Brand Obituary 🔗

3. Further Resources

R360 Brand Guide The Archetypes Assessment Secondary Archetypes White Paper Manifesto Video

Definitions:

Financial Capital: A family’s cash, bonds, public and private securities, real estate holdings, commodities, and other assets. Strategically deployed, it is a resource for the building and development of the full array of a family’s wealth.

Intellectual Capital: The knowledge and wisdom you and your family have accumulated, both from formal study and life experience. It’s the reward of being curious and open to new possibilities.

Social Capital: The norms of reciprocity, trustworthiness, and goodwill that arise from your individual and familial interactions within your community, broader society, and the world. It reflects your personal and shared brand.

Human Capital: Your personal and family’s physical health and the value of your skills, competencies, character, and resources for building other forms of capital.

Emotional Capital: The resilience, self-esteem, mental energy, and self-regulation necessary for you and your family to carry out everyday activities, manage your relationships, cope with loss and setbacks, and maintain mental health.

Spiritual Capital: For you and every member of your family, this is the life-enriching power of connection to one’s meaning and purpose. Though often driven by alignment with a personal connection to a higher power or belief system, it can also arise from the practice of one’s religious faith.